LITB vs. HNST, SFIX, TDUP, DIBS, BZUN, AKA, VGII, LVLU, GROV, and LGCB
Should you be buying LightInTheBox stock or one of its competitors? The main competitors of LightInTheBox include Honest (HNST), Stitch Fix (SFIX), ThredUp (TDUP), 1stdibs.Com (DIBS), Baozun (BZUN), a.k.a. Brands (AKA), Virgin Group Acquisition Corp. II (VGII), Lulu's Fashion Lounge (LVLU), Grove Collaborative (GROV), and Linkage Global (LGCB).
Honest (NASDAQ:HNST) and LightInTheBox (NYSE:LITB) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, valuation, risk, analyst recommendations, profitability, community ranking, institutional ownership, dividends and earnings.
In the previous week, LightInTheBox had 7 more articles in the media than Honest. MarketBeat recorded 11 mentions for LightInTheBox and 4 mentions for Honest. LightInTheBox's average media sentiment score of 1.62 beat Honest's score of 0.12 indicating that Honest is being referred to more favorably in the media.
Honest presently has a consensus price target of $4.55, indicating a potential upside of 69.14%. Given LightInTheBox's higher probable upside, analysts plainly believe Honest is more favorable than LightInTheBox.
Honest has a beta of 1.91, indicating that its stock price is 91% more volatile than the S&P 500. Comparatively, LightInTheBox has a beta of 0.9, indicating that its stock price is 10% less volatile than the S&P 500.
LightInTheBox has a net margin of -1.71% compared to LightInTheBox's net margin of -6.27%. Honest's return on equity of 0.00% beat LightInTheBox's return on equity.
LightInTheBox has higher revenue and earnings than Honest. Honest is trading at a lower price-to-earnings ratio than LightInTheBox, indicating that it is currently the more affordable of the two stocks.
45.5% of Honest shares are owned by institutional investors. Comparatively, 56.8% of LightInTheBox shares are owned by institutional investors. 8.6% of Honest shares are owned by insiders. Comparatively, 62.2% of LightInTheBox shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
LightInTheBox received 196 more outperform votes than Honest when rated by MarketBeat users. Likewise, 52.29% of users gave LightInTheBox an outperform vote while only 35.00% of users gave Honest an outperform vote.
Summary
LightInTheBox beats Honest on 12 of the 17 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding LITB and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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