VSTO vs. RGR, SWBI, NPK, POWW, WRAP, AXON, PARA, MHK, AS, and DLB
Should you be buying Vista Outdoor stock or one of its competitors? The main competitors of Vista Outdoor include Sturm, Ruger & Company, Inc. (RGR), Smith & Wesson Brands (SWBI), National Presto Industries (NPK), AMMO (POWW), Wrap Technologies (WRAP), Axon Enterprise (AXON), Paramount Global (PARA), Mohawk Industries (MHK), Amer Sports (AS), and Dolby Laboratories (DLB).
Sturm, Ruger & Company, Inc. (NYSE:RGR) and Vista Outdoor (NYSE:VSTO) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their earnings, risk, dividends, media sentiment, analyst recommendations, profitability, community ranking, institutional ownership and valuation.
Vista Outdoor received 80 more outperform votes than Sturm, Ruger & Company, Inc. when rated by MarketBeat users. However, 65.92% of users gave Sturm, Ruger & Company, Inc. an outperform vote while only 57.94% of users gave Vista Outdoor an outperform vote.
Sturm, Ruger & Company, Inc. has a net margin of 7.71% compared to Sturm, Ruger & Company, Inc.'s net margin of -0.20%. Sturm, Ruger & Company, Inc.'s return on equity of 19.75% beat Vista Outdoor's return on equity.
Sturm, Ruger & Company, Inc. has higher earnings, but lower revenue than Vista Outdoor. Vista Outdoor is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.
64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. Comparatively, 90.5% of Vista Outdoor shares are owned by institutional investors. 3.5% of Sturm, Ruger & Company, Inc. shares are owned by company insiders. Comparatively, 1.1% of Vista Outdoor shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.
Vista Outdoor has a consensus price target of $38.67, indicating a potential upside of 10.86%. Given Sturm, Ruger & Company, Inc.'s higher possible upside, analysts plainly believe Vista Outdoor is more favorable than Sturm, Ruger & Company, Inc..
In the previous week, Vista Outdoor had 11 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 11 mentions for Vista Outdoor and 0 mentions for Sturm, Ruger & Company, Inc.. Sturm, Ruger & Company, Inc.'s average media sentiment score of 0.15 beat Vista Outdoor's score of 0.00 indicating that Vista Outdoor is being referred to more favorably in the news media.
Sturm, Ruger & Company, Inc. has a beta of 0.31, suggesting that its share price is 69% less volatile than the S&P 500. Comparatively, Vista Outdoor has a beta of 0.93, suggesting that its share price is 7% less volatile than the S&P 500.
Summary
Sturm, Ruger & Company, Inc. beats Vista Outdoor on 10 of the 19 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding VSTO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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