NKE vs. DECK, SKX, CROX, SHOO, WWW, ONON, NFLX, DIS, CMCSA, and SONY
Should you be buying NIKE stock or one of its competitors? The main competitors of NIKE include Deckers Outdoor (DECK), Skechers U.S.A. (SKX), Crocs (CROX), Steven Madden (SHOO), Wolverine World Wide (WWW), ON (ONON), Netflix (NFLX), Walt Disney (DIS), Comcast (CMCSA), and Sony Group (SONY).
NIKE (NYSE:NKE) and Deckers Outdoor (NYSE:DECK) are both large-cap consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their media sentiment, community ranking, risk, analyst recommendations, valuation, institutional ownership, profitability, earnings and dividends.
64.3% of NIKE shares are owned by institutional investors. Comparatively, 97.8% of Deckers Outdoor shares are owned by institutional investors. 0.5% of NIKE shares are owned by company insiders. Comparatively, 0.7% of Deckers Outdoor shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.
NIKE received 1151 more outperform votes than Deckers Outdoor when rated by MarketBeat users. Likewise, 71.11% of users gave NIKE an outperform vote while only 69.46% of users gave Deckers Outdoor an outperform vote.
NIKE has a beta of 1.07, indicating that its stock price is 7% more volatile than the S&P 500. Comparatively, Deckers Outdoor has a beta of 1.05, indicating that its stock price is 5% more volatile than the S&P 500.
NIKE has higher revenue and earnings than Deckers Outdoor. NIKE is trading at a lower price-to-earnings ratio than Deckers Outdoor, indicating that it is currently the more affordable of the two stocks.
In the previous week, Deckers Outdoor had 7 more articles in the media than NIKE. MarketBeat recorded 42 mentions for Deckers Outdoor and 35 mentions for NIKE. Deckers Outdoor's average media sentiment score of 0.43 beat NIKE's score of 0.29 indicating that Deckers Outdoor is being referred to more favorably in the news media.
Deckers Outdoor has a net margin of 17.69% compared to NIKE's net margin of 10.14%. NIKE's return on equity of 39.41% beat Deckers Outdoor's return on equity.
NIKE currently has a consensus target price of $116.26, suggesting a potential upside of 22.31%. Deckers Outdoor has a consensus target price of $1,018.44, suggesting a potential downside of 6.90%. Given NIKE's higher probable upside, analysts plainly believe NIKE is more favorable than Deckers Outdoor.
Summary
Deckers Outdoor beats NIKE on 10 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding NKE and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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