ONON vs. DECK, CROX, NKE, SONY, MAR, HLT, CHTR, RCL, LULU, and EA
Should you be buying ON stock or one of its competitors? The main competitors of ON include Deckers Outdoor (DECK), Crocs (CROX), NIKE (NKE), Sony Group (SONY), Marriott International (MAR), Hilton Worldwide (HLT), Charter Communications (CHTR), Royal Caribbean Cruises (RCL), Lululemon Athletica (LULU), and Electronic Arts (EA).
ON (NYSE:ONON) and Deckers Outdoor (NYSE:DECK) are both large-cap consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, profitability, risk, analyst recommendations, media sentiment, institutional ownership, community ranking, dividends and earnings.
ON currently has a consensus target price of $40.67, suggesting a potential downside of 4.40%. Deckers Outdoor has a consensus target price of $1,018.44, suggesting a potential downside of 6.90%. Given ON's stronger consensus rating and higher possible upside, analysts plainly believe ON is more favorable than Deckers Outdoor.
In the previous week, Deckers Outdoor had 40 more articles in the media than ON. MarketBeat recorded 54 mentions for Deckers Outdoor and 14 mentions for ON. ON's average media sentiment score of 1.10 beat Deckers Outdoor's score of 0.41 indicating that ON is being referred to more favorably in the media.
33.1% of ON shares are owned by institutional investors. Comparatively, 97.8% of Deckers Outdoor shares are owned by institutional investors. 68.6% of ON shares are owned by insiders. Comparatively, 0.7% of Deckers Outdoor shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Deckers Outdoor has a net margin of 17.69% compared to ON's net margin of 6.46%. Deckers Outdoor's return on equity of 38.85% beat ON's return on equity.
Deckers Outdoor received 1112 more outperform votes than ON when rated by MarketBeat users. Likewise, 69.46% of users gave Deckers Outdoor an outperform vote while only 55.00% of users gave ON an outperform vote.
ON has a beta of 2.17, indicating that its share price is 117% more volatile than the S&P 500. Comparatively, Deckers Outdoor has a beta of 1.05, indicating that its share price is 5% more volatile than the S&P 500.
Deckers Outdoor has higher revenue and earnings than ON. Deckers Outdoor is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks.
Summary
Deckers Outdoor beats ON on 10 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding ONON and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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