JOUT vs. NLS, RGR, MPX, JAKK, ELY, GOLF, HAS, MAT, BC, and PII
Should you be buying Johnson Outdoors stock or one of its competitors? The main competitors of Johnson Outdoors include BowFlex (NLS), Sturm, Ruger & Company, Inc. (RGR), Marine Products (MPX), JAKKS Pacific (JAKK), Callaway Golf (ELY), Acushnet (GOLF), Hasbro (HAS), Mattel (MAT), Brunswick (BC), and Polaris (PII).
Johnson Outdoors (NASDAQ:JOUT) and BowFlex (NYSE:NLS) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their media sentiment, institutional ownership, community ranking, valuation, earnings, risk, dividends, profitability and analyst recommendations.
Johnson Outdoors has a net margin of 0.82% compared to BowFlex's net margin of -18.32%. Johnson Outdoors' return on equity of 0.97% beat BowFlex's return on equity.
Johnson Outdoors has higher revenue and earnings than BowFlex. BowFlex is trading at a lower price-to-earnings ratio than Johnson Outdoors, indicating that it is currently the more affordable of the two stocks.
BowFlex received 183 more outperform votes than Johnson Outdoors when rated by MarketBeat users. However, 65.48% of users gave Johnson Outdoors an outperform vote while only 63.89% of users gave BowFlex an outperform vote.
64.1% of Johnson Outdoors shares are owned by institutional investors. Comparatively, 26.0% of BowFlex shares are owned by institutional investors. 27.7% of Johnson Outdoors shares are owned by company insiders. Comparatively, 3.9% of BowFlex shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
In the previous week, Johnson Outdoors had 4 more articles in the media than BowFlex. MarketBeat recorded 4 mentions for Johnson Outdoors and 0 mentions for BowFlex. Johnson Outdoors' average media sentiment score of 0.93 beat BowFlex's score of 0.00 indicating that Johnson Outdoors is being referred to more favorably in the media.
Johnson Outdoors has a beta of 0.75, indicating that its stock price is 25% less volatile than the S&P 500. Comparatively, BowFlex has a beta of 1.58, indicating that its stock price is 58% more volatile than the S&P 500.
Summary
Johnson Outdoors beats BowFlex on 12 of the 14 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding JOUT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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