CROX vs. DECK, ONON, ROKU, HAS, TAL, BIRK, PSO, LNW, PARA, and TTC
Should you be buying Crocs stock or one of its competitors? The main competitors of Crocs include Deckers Outdoor (DECK), ON (ONON), Roku (ROKU), Hasbro (HAS), TAL Education Group (TAL), Birkenstock (BIRK), Pearson (PSO), Light & Wonder (LNW), Paramount Global (PARA), and Toro (TTC).
Crocs (NASDAQ:CROX) and Deckers Outdoor (NYSE:DECK) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, media sentiment, dividends, valuation, profitability, community ranking, institutional ownership, earnings and analyst recommendations.
93.4% of Crocs shares are owned by institutional investors. Comparatively, 97.8% of Deckers Outdoor shares are owned by institutional investors. 2.7% of Crocs shares are owned by insiders. Comparatively, 0.7% of Deckers Outdoor shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.
In the previous week, Crocs had 13 more articles in the media than Deckers Outdoor. MarketBeat recorded 37 mentions for Crocs and 24 mentions for Deckers Outdoor. Deckers Outdoor's average media sentiment score of 0.77 beat Crocs' score of 0.52 indicating that Deckers Outdoor is being referred to more favorably in the news media.
Crocs has a net margin of 19.80% compared to Deckers Outdoor's net margin of 17.57%. Crocs' return on equity of 56.33% beat Deckers Outdoor's return on equity.
Crocs has higher revenue and earnings than Deckers Outdoor. Crocs is trading at a lower price-to-earnings ratio than Deckers Outdoor, indicating that it is currently the more affordable of the two stocks.
Deckers Outdoor received 632 more outperform votes than Crocs when rated by MarketBeat users. Likewise, 69.42% of users gave Deckers Outdoor an outperform vote while only 59.51% of users gave Crocs an outperform vote.
Crocs has a beta of 2.03, meaning that its share price is 103% more volatile than the S&P 500. Comparatively, Deckers Outdoor has a beta of 1.05, meaning that its share price is 5% more volatile than the S&P 500.
Crocs presently has a consensus price target of $151.75, indicating a potential upside of 7.66%. Deckers Outdoor has a consensus price target of $902.13, indicating a potential upside of 1.53%. Given Crocs' stronger consensus rating and higher possible upside, equities research analysts clearly believe Crocs is more favorable than Deckers Outdoor.
Summary
Crocs beats Deckers Outdoor on 10 of the 19 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding CROX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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