SONO vs. VZIO, KN, ARLO, UEIC, GNSS, KOSS, SYNX, IMTE, SNE, and SONY
Should you be buying Sonos stock or one of its competitors? The main competitors of Sonos include VIZIO (VZIO), Knowles (KN), Arlo Technologies (ARLO), Universal Electronics (UEIC), Genasys (GNSS), Koss (KOSS), Silynxcom (SYNX), Integrated Media Technology (IMTE), Sony (SNE), and Sony Group (SONY).
VIZIO (NYSE:VZIO) and Sonos (NASDAQ:SONO) are both consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, earnings, dividends, community ranking, media sentiment, risk, analyst recommendations, valuation and institutional ownership.
66.2% of VIZIO shares are owned by institutional investors. Comparatively, 85.8% of Sonos shares are owned by institutional investors. 44.7% of VIZIO shares are owned by insiders. Comparatively, 3.3% of Sonos shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.
Sonos received 251 more outperform votes than VIZIO when rated by MarketBeat users. Likewise, 69.47% of users gave Sonos an outperform vote while only 47.50% of users gave VIZIO an outperform vote.
VIZIO has a net margin of 1.00% compared to VIZIO's net margin of -2.82%. Sonos' return on equity of 3.91% beat VIZIO's return on equity.
In the previous week, VIZIO had 14 more articles in the media than Sonos. MarketBeat recorded 29 mentions for VIZIO and 15 mentions for Sonos. VIZIO's average media sentiment score of 0.39 beat Sonos' score of 0.30 indicating that Sonos is being referred to more favorably in the news media.
VIZIO has a beta of 2.08, meaning that its share price is 108% more volatile than the S&P 500. Comparatively, Sonos has a beta of 2, meaning that its share price is 100% more volatile than the S&P 500.
VIZIO has higher revenue and earnings than Sonos. Sonos is trading at a lower price-to-earnings ratio than VIZIO, indicating that it is currently the more affordable of the two stocks.
VIZIO presently has a consensus target price of $10.77, suggesting a potential upside of 0.30%. Sonos has a consensus target price of $21.00, suggesting a potential upside of 32.91%. Given VIZIO's stronger consensus rating and higher possible upside, analysts plainly believe Sonos is more favorable than VIZIO.
Summary
VIZIO beats Sonos on 11 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding SONO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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