SGA vs. TSQ, IHRT, UONE, UONEK, EMMS, CMLS, BBGI, SALM, SPOT, and TME
Should you be buying Saga Communications stock or one of its competitors? The main competitors of Saga Communications include Townsquare Media (TSQ), iHeartMedia (IHRT), Urban One (UONE), Urban One (UONEK), Emmis Communications (EMMS), Cumulus Media (CMLS), Beasley Broadcast Group (BBGI), Salem Media Group (SALM), Spotify Technology (SPOT), and Tencent Music Entertainment Group (TME).
Townsquare Media (NYSE:TSQ) and Saga Communications (NASDAQ:SGA) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, valuation, dividends, community ranking, risk, profitability, media sentiment, analyst recommendations and institutional ownership.
Townsquare Media currently has a consensus target price of $16.83, suggesting a potential upside of 52.89%. Given Saga Communications' higher probable upside, equities research analysts plainly believe Townsquare Media is more favorable than Saga Communications.
Townsquare Media pays an annual dividend of $0.79 per share and has a dividend yield of 7.2%. Saga Communications pays an annual dividend of $1.00 per share and has a dividend yield of 5.6%. Townsquare Media pays out -31.1% of its earnings in the form of a dividend. Saga Communications pays out 89.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Townsquare Media has increased its dividend for 2 consecutive years and Saga Communications has increased its dividend for 2 consecutive years. Townsquare Media is clearly the better dividend stock, given its higher yield and lower payout ratio.
71.7% of Townsquare Media shares are owned by institutional investors. Comparatively, 74.3% of Saga Communications shares are owned by institutional investors. 30.5% of Townsquare Media shares are owned by company insiders. Comparatively, 21.9% of Saga Communications shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
Saga Communications has a net margin of 6.25% compared to Saga Communications' net margin of -9.19%. Saga Communications' return on equity of 98.45% beat Townsquare Media's return on equity.
Townsquare Media received 246 more outperform votes than Saga Communications when rated by MarketBeat users. Likewise, 66.75% of users gave Townsquare Media an outperform vote while only 36.84% of users gave Saga Communications an outperform vote.
In the previous week, Townsquare Media had 7 more articles in the media than Saga Communications. MarketBeat recorded 9 mentions for Townsquare Media and 2 mentions for Saga Communications. Townsquare Media's average media sentiment score of 1.16 beat Saga Communications' score of 0.62 indicating that Saga Communications is being referred to more favorably in the news media.
Saga Communications has lower revenue, but higher earnings than Townsquare Media. Townsquare Media is trading at a lower price-to-earnings ratio than Saga Communications, indicating that it is currently the more affordable of the two stocks.
Townsquare Media has a beta of 1.33, suggesting that its share price is 33% more volatile than the S&P 500. Comparatively, Saga Communications has a beta of 0.4, suggesting that its share price is 60% less volatile than the S&P 500.
Summary
Townsquare Media beats Saga Communications on 11 of the 19 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding SGA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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