RCKY vs. SKX, BIRK, SHOO, CAL, WWW, NGMS, TILE, IMAX, AMRK, and GDEN
Should you be buying Rocky Brands stock or one of its competitors? The main competitors of Rocky Brands include Skechers U.S.A. (SKX), Birkenstock (BIRK), Steven Madden (SHOO), Caleres (CAL), Wolverine World Wide (WWW), NeoGames (NGMS), Interface (TILE), IMAX (IMAX), A-Mark Precious Metals (AMRK), and Golden Entertainment (GDEN). These companies are all part of the "consumer discretionary" sector.
Rocky Brands (NASDAQ:RCKY) and Skechers U.S.A. (NYSE:SKX) are both consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, earnings, analyst recommendations, dividends, community ranking, profitability, media sentiment, risk and valuation.
Rocky Brands currently has a consensus price target of $28.00, indicating a potential downside of 28.19%. Skechers U.S.A. has a consensus price target of $67.75, indicating a potential downside of 5.26%. Given Skechers U.S.A.'s stronger consensus rating and higher possible upside, analysts plainly believe Skechers U.S.A. is more favorable than Rocky Brands.
Skechers U.S.A. received 585 more outperform votes than Rocky Brands when rated by MarketBeat users. Likewise, 70.63% of users gave Skechers U.S.A. an outperform vote while only 55.56% of users gave Rocky Brands an outperform vote.
In the previous week, Skechers U.S.A. had 3 more articles in the media than Rocky Brands. MarketBeat recorded 8 mentions for Skechers U.S.A. and 5 mentions for Rocky Brands. Rocky Brands' average media sentiment score of 1.28 beat Skechers U.S.A.'s score of 0.83 indicating that Rocky Brands is being referred to more favorably in the media.
Rocky Brands has a beta of 1.97, suggesting that its share price is 97% more volatile than the S&P 500. Comparatively, Skechers U.S.A. has a beta of 1.29, suggesting that its share price is 29% more volatile than the S&P 500.
75.1% of Rocky Brands shares are held by institutional investors. Comparatively, 80.0% of Skechers U.S.A. shares are held by institutional investors. 8.2% of Rocky Brands shares are held by company insiders. Comparatively, 24.8% of Skechers U.S.A. shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.
Skechers U.S.A. has a net margin of 7.17% compared to Rocky Brands' net margin of 2.88%. Skechers U.S.A.'s return on equity of 13.56% beat Rocky Brands' return on equity.
Skechers U.S.A. has higher revenue and earnings than Rocky Brands. Skechers U.S.A. is trading at a lower price-to-earnings ratio than Rocky Brands, indicating that it is currently the more affordable of the two stocks.
Summary
Skechers U.S.A. beats Rocky Brands on 15 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding RCKY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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