FLNT vs. TZOO, PSQH, DRCT, IZEA, INUV, STBX, MOBQ, LDWY, IDW, and MEET
Should you be buying Fluent stock or one of its competitors? The main competitors of Fluent include Travelzoo (TZOO), PSQ (PSQH), Direct Digital (DRCT), IZEA Worldwide (IZEA), Inuvo (INUV), Starbox Group (STBX), Mobiquity Technologies (MOBQ), Lendway (LDWY), IDW Media (IDW), and The Meet Group (MEET). These companies are all part of the "advertising" industry.
Fluent (NASDAQ:FLNT) and Travelzoo (NASDAQ:TZOO) are both small-cap business services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their valuation, risk, dividends, institutional ownership, community ranking, analyst recommendations, profitability, earnings and media sentiment.
In the previous week, Fluent had 4 more articles in the media than Travelzoo. MarketBeat recorded 7 mentions for Fluent and 3 mentions for Travelzoo. Travelzoo's average media sentiment score of 0.62 beat Fluent's score of 0.32 indicating that Travelzoo is being referred to more favorably in the news media.
23.3% of Fluent shares are held by institutional investors. Comparatively, 27.4% of Travelzoo shares are held by institutional investors. 21.0% of Fluent shares are held by company insiders. Comparatively, 57.5% of Travelzoo shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
Travelzoo has a net margin of 15.24% compared to Fluent's net margin of -14.15%. Travelzoo's return on equity of 140.63% beat Fluent's return on equity.
Fluent presently has a consensus target price of $12.00, suggesting a potential upside of 225.20%. Travelzoo has a consensus target price of $12.00, suggesting a potential upside of 51.90%. Given Fluent's higher possible upside, analysts plainly believe Fluent is more favorable than Travelzoo.
Travelzoo has lower revenue, but higher earnings than Fluent. Fluent is trading at a lower price-to-earnings ratio than Travelzoo, indicating that it is currently the more affordable of the two stocks.
Fluent has a beta of 2.37, suggesting that its share price is 137% more volatile than the S&P 500. Comparatively, Travelzoo has a beta of 1.68, suggesting that its share price is 68% more volatile than the S&P 500.
Travelzoo received 190 more outperform votes than Fluent when rated by MarketBeat users. Likewise, 66.98% of users gave Travelzoo an outperform vote while only 47.50% of users gave Fluent an outperform vote.
Summary
Travelzoo beats Fluent on 14 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding FLNT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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