DKNG vs. MTN, MSGS, IMVT, IGT, PRKS, VVNT, UTZ, FUN, SIX, and RSI
Should you be buying DraftKings stock or one of its competitors? The main competitors of DraftKings include Vail Resorts (MTN), Madison Square Garden Sports (MSGS), Immunovant (IMVT), International Game Technology (IGT), United Parks & Resorts (PRKS), Vivint Smart Home (VVNT), Utz Brands (UTZ), Cedar Fair (FUN), Six Flags Entertainment (SIX), and Rush Street Interactive (RSI).
Vail Resorts (NYSE:MTN) and DraftKings (NASDAQ:DKNG) are both consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their risk, institutional ownership, media sentiment, community ranking, earnings, dividends, analyst recommendations, valuation and profitability.
Vail Resorts currently has a consensus target price of $260.11, suggesting a potential upside of 37.83%. DraftKings has a consensus target price of $49.24, suggesting a potential upside of 40.17%. Given Vail Resorts' stronger consensus rating and higher probable upside, analysts clearly believe DraftKings is more favorable than Vail Resorts.
In the previous week, DraftKings had 20 more articles in the media than Vail Resorts. MarketBeat recorded 34 mentions for DraftKings and 14 mentions for Vail Resorts. DraftKings' average media sentiment score of 0.65 beat Vail Resorts' score of 0.23 indicating that Vail Resorts is being referred to more favorably in the media.
Vail Resorts has higher earnings, but lower revenue than DraftKings. DraftKings is trading at a lower price-to-earnings ratio than Vail Resorts, indicating that it is currently the more affordable of the two stocks.
Vail Resorts received 374 more outperform votes than DraftKings when rated by MarketBeat users. Likewise, 67.81% of users gave Vail Resorts an outperform vote while only 61.28% of users gave DraftKings an outperform vote.
Vail Resorts has a beta of 1.14, suggesting that its stock price is 14% more volatile than the S&P 500. Comparatively, DraftKings has a beta of 1.87, suggesting that its stock price is 87% more volatile than the S&P 500.
Vail Resorts has a net margin of 8.44% compared to Vail Resorts' net margin of -13.45%. DraftKings' return on equity of 19.16% beat Vail Resorts' return on equity.
94.9% of Vail Resorts shares are held by institutional investors. Comparatively, 37.7% of DraftKings shares are held by institutional investors. 1.2% of Vail Resorts shares are held by company insiders. Comparatively, 51.2% of DraftKings shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.
Summary
Vail Resorts beats DraftKings on 10 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding DKNG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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