Axon Enterprise (AXON) Competitors

Axon Enterprise (NASDAQ:AXON) and Fortinet (NASDAQ:FTNT) are both large-cap industrial products companies, but which is the superior investment? We will contrast the two companies based on the strength of their media sentiment, risk, valuation, profitability, community ranking, analyst recommendations, dividends, earnings and institutional ownership.

Do analysts prefer AXON or FTNT?

Axon Enterprise currently has a consensus target price of $335.27, indicating a potential upside of 19.03%. Fortinet has a consensus target price of $70.10, indicating a potential upside of 18.17%. Given Axon Enterprise's stronger consensus rating and higher possible upside, analysts clearly believe Axon Enterprise is more favorable than Fortinet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Axon Enterprise	0 Sell rating(s)	1 Hold rating(s)	11 Buy rating(s)	0 Strong Buy rating(s)	2.92
Fortinet	2 Sell rating(s)	20 Hold rating(s)	10 Buy rating(s)	0 Strong Buy rating(s)	2.25

Do institutionals & insiders have more ownership in AXON or FTNT?

79.1% of Axon Enterprise shares are owned by institutional investors. Comparatively, 83.7% of Fortinet shares are owned by institutional investors. 6.1% of Axon Enterprise shares are owned by insiders. Comparatively, 18.0% of Fortinet shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Which has more volatility & risk, AXON or FTNT?

Axon Enterprise has a beta of 0.91, suggesting that its stock price is 9% less volatile than the S&P 500. Comparatively, Fortinet has a beta of 1.08, suggesting that its stock price is 8% more volatile than the S&P 500.

Does the MarketBeat Community prefer AXON or FTNT?

Fortinet received 837 more outperform votes than Axon Enterprise when rated by MarketBeat users. Likewise, 67.07% of users gave Fortinet an outperform vote while only 64.11% of users gave Axon Enterprise an outperform vote.

Company	Underperform	Outperform
Axon Enterprise	Outperform Votes 434 64.11%	Underperform Votes 243 35.89%
Fortinet	Outperform Votes 1271 67.07%	Underperform Votes 624 32.93%

Is AXON or FTNT more profitable?

Fortinet has a net margin of 22.23% compared to Axon Enterprise's net margin of 15.60%. Axon Enterprise's return on equity of 11.71% beat Fortinet's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Axon Enterprise	15.60%	11.71%	5.60%
Fortinet	22.23%	-2,235.48%	15.38%

Does the media favor AXON or FTNT?

In the previous week, Fortinet had 7 more articles in the media than Axon Enterprise. MarketBeat recorded 18 mentions for Fortinet and 11 mentions for Axon Enterprise. Axon Enterprise's average media sentiment score of 0.98 beat Fortinet's score of 0.94 indicating that Axon Enterprise is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Axon Enterprise	6 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Fortinet	10 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has stronger valuation and earnings, AXON or FTNT?

Fortinet has higher revenue and earnings than Axon Enterprise. Fortinet is trading at a lower price-to-earnings ratio than Axon Enterprise, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Axon Enterprise	$1.56B	13.60	$174.23M	$3.42	82.36
Fortinet	$5.30B	8.54	$1.15B	$1.53	38.77

Summary

Fortinet beats Axon Enterprise on 10 of the 18 factors compared between the two stocks.