WPP vs. FOUR, YOU, NFG, NFC, ASCL, TRS, HNT, NEXN, SFOR, and TRMR
Should you be buying WPP stock or one of its competitors? The main competitors of WPP include 4imprint Group (FOUR), YouGov (YOU), Next 15 Group (NFG), Next Fifteen Communications Group (NFC), Ascential (ASCL), Tarsus Group (TRS), Huntsworth (HNT), Nexxen International (NEXN), S4 Capital (SFOR), and Tremor International (TRMR). These companies are all part of the "advertising agencies" industry.
WPP (LON:WPP) and 4imprint Group (LON:FOUR) are both communication services companies, but which is the superior stock? We will contrast the two companies based on the strength of their community ranking, profitability, analyst recommendations, earnings, dividends, risk, institutional ownership, media sentiment and valuation.
WPP has a beta of 1.11, indicating that its share price is 11% more volatile than the S&P 500. Comparatively, 4imprint Group has a beta of 0.97, indicating that its share price is 3% less volatile than the S&P 500.
WPP has higher revenue and earnings than 4imprint Group. 4imprint Group is trading at a lower price-to-earnings ratio than WPP, indicating that it is currently the more affordable of the two stocks.
62.8% of WPP shares are owned by institutional investors. Comparatively, 78.4% of 4imprint Group shares are owned by institutional investors. 0.3% of WPP shares are owned by insiders. Comparatively, 2.3% of 4imprint Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.
In the previous week, WPP had 3 more articles in the media than 4imprint Group. MarketBeat recorded 8 mentions for WPP and 5 mentions for 4imprint Group. 4imprint Group's average media sentiment score of 0.18 beat WPP's score of 0.09 indicating that 4imprint Group is being referred to more favorably in the news media.
WPP received 1003 more outperform votes than 4imprint Group when rated by MarketBeat users. Likewise, 78.56% of users gave WPP an outperform vote while only 72.64% of users gave 4imprint Group an outperform vote.
WPP currently has a consensus target price of GBX 961, indicating a potential upside of 17.65%. 4imprint Group has a consensus target price of GBX 7,365, indicating a potential upside of 13.48%. Given WPP's higher possible upside, analysts clearly believe WPP is more favorable than 4imprint Group.
WPP pays an annual dividend of GBX 39 per share and has a dividend yield of 4.8%. 4imprint Group pays an annual dividend of GBX 168 per share and has a dividend yield of 2.6%. WPP pays out 39,000.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. 4imprint Group pays out 7,500.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.
4imprint Group has a net margin of 8.01% compared to WPP's net margin of 0.74%. 4imprint Group's return on equity of 77.32% beat WPP's return on equity.
Summary
WPP and 4imprint Group tied by winning 10 of the 20 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding WPP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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