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Comparative Price Performance Over Time

Compare Stocks - Price & Volume

CompanyCurrent Price50-Day Moving Average52-Week RangeMarket CapBetaAvg. VolumeToday's Volume
Apple Inc. stock logo
AAPL
Apple
$192.25
+0.5%
$177.53
$164.07
$199.62
$2.95T1.2655.84 million shs75.16 million shs
Alphabet Inc. stock logo
GOOGL
Alphabet
$172.50
+0.2%
$163.41
$115.35
$178.77
$2.13T1.0222.35 million shs37.64 million shs
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Price Performance

Company1-Day Performance7-Day Performance30-Day Performance90-Day Performance1-Year Performance
Apple Inc. stock logo
AAPL
Apple
+0.50%+1.19%+13.56%+7.01%+8.46%
Alphabet Inc. stock logo
GOOGL
Alphabet
+0.23%-1.42%+5.27%+25.78%+40.39%

MarketRank™

CompanyOverall ScoreAnalyst's OpinionShort Interest ScoreDividend StrengthESG ScoreNews and Social Media SentimentCompany OwnershipEarnings & Valuation
Apple Inc. stock logo
AAPL
Apple
4.4746 of 5 stars
2.33.03.32.82.02.52.5
Alphabet Inc. stock logo
GOOGL
Alphabet
3.7806 of 5 stars
3.43.00.80.02.52.52.5

Analyst Ratings

CompanyConsensus Rating ScoreConsensus RatingConsensus Price Target% Upside from Current Price
Apple Inc. stock logo
AAPL
Apple
2.62
Moderate Buy$205.596.94% Upside
Alphabet Inc. stock logo
GOOGL
Alphabet
2.89
Moderate Buy$191.5711.06% Upside

Current Analyst Ratings

Latest AAPL and GOOGL Analyst Ratings

DateCompanyBrokerageActionRatingPrice TargetDetails
5/30/2024
Apple Inc. stock logo
AAPL
Apple
Tigress Financial
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Boost Price TargetStrong-Buy ➝ Strong-Buy$240.00 ➝ $245.00
5/29/2024
Apple Inc. stock logo
AAPL
Apple
Bank of America
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Reiterated RatingBuy ➝ Buy$230.00 ➝ $230.00
5/24/2024
Apple Inc. stock logo
AAPL
Apple
Wedbush
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Boost Price TargetOutperform ➝ Outperform$250.00 ➝ $275.00
5/24/2024
Alphabet Inc. stock logo
GOOGL
Alphabet
Tigress Financial
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Boost Price TargetStrong-Buy ➝ Strong-Buy$176.00 ➝ $210.00
5/15/2024
Alphabet Inc. stock logo
GOOGL
Alphabet
Morgan Stanley
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Reiterated RatingOverweight ➝ Overweight$195.00 ➝ $195.00
5/15/2024
Alphabet Inc. stock logo
GOOGL
Alphabet
JMP Securities
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Reiterated RatingMarket Outperform ➝ Market Outperform$200.00
5/15/2024
Alphabet Inc. stock logo
GOOGL
Alphabet
BMO Capital Markets
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Reiterated RatingOutperform ➝ Outperform$215.00 ➝ $215.00
5/15/2024
Alphabet Inc. stock logo
GOOGL
Alphabet
Stifel Nicolaus
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Reiterated RatingBuy ➝ Buy$196.00 ➝ $196.00
5/13/2024
Apple Inc. stock logo
AAPL
Apple
Wedbush
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Reiterated RatingOutperform ➝ Outperform$250.00
5/4/2024
Apple Inc. stock logo
AAPL
Apple
Canaccord Genuity Group
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Boost Price TargetBuy ➝ Buy$200.00 ➝ $215.00
5/3/2024
Apple Inc. stock logo
AAPL
Apple
Canaccord Genuity Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost Price TargetBuy ➝ Buy$200.00 ➝ $215.00
(Data available from 6/1/2021 forward. View 10+ years of historical ratings with our analyst ratings screener.)

Sales & Book Value

CompanyAnnual RevenuePrice/SalesCashflowPrice/CashBook ValuePrice/Book
Apple Inc. stock logo
AAPL
Apple
$383.29B7.69$7.01 per share27.42$4.84 per share39.72
Alphabet Inc. stock logo
GOOGL
Alphabet
$307.39B6.93$6.91 per share24.96$23.70 per share7.28

Profitability & Earnings

CompanyNet IncomeEPSTrailing P/E RatioForward P/E RatioP/E GrowthNet MarginsReturn on Equity (ROE)Return on Assets (ROA)Next Earnings Date
Apple Inc. stock logo
AAPL
Apple
$97.00B$6.4329.9026.662.3326.31%148.33%29.13%8/1/2024 (Estimated)
Alphabet Inc. stock logo
GOOGL
Alphabet
$73.80B$6.5226.4620.031.2925.90%29.52%20.74%7/23/2024 (Estimated)

Latest AAPL and GOOGL Earnings

DateQuarterCompanyConsensus EstimateReported EPSBeat/MissGap EPSRevenue EstimateActual RevenueDetails
5/2/2024Q2 2024
Apple Inc. stock logo
AAPL
Apple
$1.51$1.53+$0.02$1.53$90.37 billion$90.75 billion    
4/25/2024Q1 2024
Alphabet Inc. stock logo
GOOGL
Alphabet
$1.49$1.89+$0.40$1.89$66.04 billion$80.54 billion    

Dividends

CompanyAnnual PayoutDividend Yield3-Year Dividend GrowthPayout RatioYears of Consecutive Growth
Apple Inc. stock logo
AAPL
Apple
$1.000.52%+5.57%15.55%13 Years
Alphabet Inc. stock logo
GOOGL
Alphabet
N/AN/AN/AN/AN/A

Latest AAPL and GOOGL Dividends

AnnouncementCompanyPeriodAmountYieldEx-Dividend DateRecord DatePayable Date
4/25/2024
Alphabet Inc. stock logo
GOOGL
Alphabet
Quarterly$0.200.47%6/10/20246/10/20246/17/2024
5/2/2024
Apple Inc. stock logo
AAPL
Apple
quarterly$0.250.58%5/10/20245/13/20245/16/2024
(Data available from 1/1/2013 forward)

Debt

CompanyDebt-to-Equity RatioCurrent RatioQuick Ratio
Apple Inc. stock logo
AAPL
Apple
1.24
1.04
0.99
Alphabet Inc. stock logo
GOOGL
Alphabet
0.05
2.15
2.15

Ownership

Institutional Ownership

CompanyInstitutional Ownership
Apple Inc. stock logo
AAPL
Apple
60.41%
Alphabet Inc. stock logo
GOOGL
Alphabet
40.03%

Insider Ownership

CompanyInsider Ownership
Apple Inc. stock logo
AAPL
Apple
0.06%
Alphabet Inc. stock logo
GOOGL
Alphabet
11.55%

Miscellaneous

CompanyEmployeesShares OutstandingFree FloatOptionable
Apple Inc. stock logo
AAPL
Apple
161,00015.33 billion15.32 billionOptionable
Alphabet Inc. stock logo
GOOGL
Alphabet
182,50212.36 billion10.93 billionOptionable

AAPL and GOOGL Headlines

Recent News About These Companies

Alphabet (NASDAQ:GOOGL) Shares Down 1.6%
Google's A.I. Search Leaves Publishers Scrambling
Alphabet (NASDAQ:GOOGL) Trading Down 0.8%
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Alphabet (NASDAQ:GOOGL) Shares Down 0.1%
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Alphabet (NASDAQ:GOOGL) Trading Down 1.6%

New MarketBeat Followers Over Time

Media Sentiment Over Time

Top Headlines

All Headlines

Company Descriptions

Apple logo

Apple

NASDAQ:AAPL
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts. In addition, the company offers various services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.
Alphabet logo

Alphabet

NASDAQ:GOOGL
Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers infrastructure, cybersecurity, databases, analytics, AI, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.