K vs. HSY, GIS, TSN, MKC, HRL, CAG, CPB, SJM, PPC, and POST
Should you be buying Kellanova stock or one of its competitors? The main competitors of Kellanova include Hershey (HSY), General Mills (GIS), Tyson Foods (TSN), McCormick & Company, Incorporated (MKC), Hormel Foods (HRL), Conagra Brands (CAG), Campbell Soup (CPB), J. M. Smucker (SJM), Pilgrim's Pride (PPC), and Post (POST). These companies are all part of the "packaged foods & meats" industry.
Kellanova (NYSE:K) and Hershey (NYSE:HSY) are both large-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their community ranking, valuation, profitability, institutional ownership, media sentiment, earnings, dividends, risk and analyst recommendations.
Kellanova has a beta of 0.39, meaning that its stock price is 61% less volatile than the S&P 500. Comparatively, Hershey has a beta of 0.33, meaning that its stock price is 67% less volatile than the S&P 500.
In the previous week, Hershey had 6 more articles in the media than Kellanova. MarketBeat recorded 22 mentions for Hershey and 16 mentions for Kellanova. Kellanova's average media sentiment score of 1.06 beat Hershey's score of 0.39 indicating that Kellanova is being referred to more favorably in the media.
83.9% of Kellanova shares are held by institutional investors. Comparatively, 58.0% of Hershey shares are held by institutional investors. 1.8% of Kellanova shares are held by company insiders. Comparatively, 0.3% of Hershey shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
Kellanova currently has a consensus target price of $61.85, suggesting a potential upside of 2.50%. Hershey has a consensus target price of $210.56, suggesting a potential upside of 6.43%. Given Hershey's stronger consensus rating and higher probable upside, analysts plainly believe Hershey is more favorable than Kellanova.
Kellanova pays an annual dividend of $2.24 per share and has a dividend yield of 3.7%. Hershey pays an annual dividend of $5.48 per share and has a dividend yield of 2.8%. Kellanova pays out 83.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Hershey pays out 54.3% of its earnings in the form of a dividend.
Hershey received 77 more outperform votes than Kellanova when rated by MarketBeat users. Likewise, 53.22% of users gave Hershey an outperform vote while only 52.18% of users gave Kellanova an outperform vote.
Hershey has lower revenue, but higher earnings than Kellanova. Hershey is trading at a lower price-to-earnings ratio than Kellanova, indicating that it is currently the more affordable of the two stocks.
Hershey has a net margin of 18.13% compared to Kellanova's net margin of 6.41%. Hershey's return on equity of 50.15% beat Kellanova's return on equity.
Summary
Hershey beats Kellanova on 13 of the 20 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding K and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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