Freshpet (FRPT) Competitors

Freshpet (NASDAQ:FRPT) and Kellanova (NYSE:K) are both consumer staples companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, analyst recommendations, risk, community ranking, valuation, institutional ownership, media sentiment, profitability and dividends.

Do analysts prefer FRPT or K?

Freshpet currently has a consensus target price of $124.63, indicating a potential downside of 4.99%. Kellanova has a consensus target price of $61.85, indicating a potential upside of 2.50%. Given Kellanova's higher possible upside, analysts clearly believe Kellanova is more favorable than Freshpet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Freshpet	0 Sell rating(s)	3 Hold rating(s)	13 Buy rating(s)	0 Strong Buy rating(s)	2.81
Kellanova	0 Sell rating(s)	11 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.15

Which has more volatility and risk, FRPT or K?

Freshpet has a beta of 1.24, suggesting that its share price is 24% more volatile than the S&P 500. Comparatively, Kellanova has a beta of 0.39, suggesting that its share price is 61% less volatile than the S&P 500.

Is FRPT or K more profitable?

Kellanova has a net margin of 6.41% compared to Freshpet's net margin of 1.19%. Kellanova's return on equity of 37.07% beat Freshpet's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Freshpet	1.19%	0.20%	0.13%
Kellanova	6.41%	37.07%	8.29%

Does the MarketBeat Community believe in FRPT or K?

Kellanova received 52 more outperform votes than Freshpet when rated by MarketBeat users. However, 62.34% of users gave Freshpet an outperform vote while only 52.18% of users gave Kellanova an outperform vote.

Company	Underperform	Outperform
Freshpet	Outperform Votes 475 62.34%	Underperform Votes 287 37.66%
Kellanova	Outperform Votes 527 52.18%	Underperform Votes 483 47.82%

Which has stronger valuation & earnings, FRPT or K?

Kellanova has higher revenue and earnings than Freshpet. Kellanova is trading at a lower price-to-earnings ratio than Freshpet, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Freshpet	$823.22M	7.72	-$33.61M	$0.18	728.72
Kellanova	$13.12B	1.57	$951M	$2.67	22.60

Does the media refer more to FRPT or K?

In the previous week, Kellanova had 10 more articles in the media than Freshpet. MarketBeat recorded 16 mentions for Kellanova and 6 mentions for Freshpet. Freshpet's average media sentiment score of 1.12 beat Kellanova's score of 1.06 indicating that Freshpet is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Freshpet	3 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Kellanova	10 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do insiders and institutionals hold more shares of FRPT or K?

83.9% of Kellanova shares are held by institutional investors. 3.6% of Freshpet shares are held by insiders. Comparatively, 1.8% of Kellanova shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

Kellanova beats Freshpet on 10 of the 18 factors compared between the two stocks.