MAX vs. ADV, PSFE, RPAY, CNDT, VVI, LQDT, ACCD, SEZL, RGP, and FLYW
Should you be buying MediaAlpha stock or one of its competitors? The main competitors of MediaAlpha include Advantage Solutions (ADV), Paysafe (PSFE), Repay (RPAY), Conduent (CNDT), Viad (VVI), Liquidity Services (LQDT), Accolade (ACCD), Sezzle (SEZL), Resources Connection (RGP), and Flywire (FLYW). These companies are all part of the "business services, not elsewhere classified" industry.
MediaAlpha (NYSE:MAX) and Advantage Solutions (NASDAQ:ADV) are both small-cap business services companies, but which is the superior business? We will compare the two companies based on the strength of their community ranking, dividends, earnings, risk, profitability, media sentiment, analyst recommendations, institutional ownership and valuation.
MediaAlpha received 25 more outperform votes than Advantage Solutions when rated by MarketBeat users. Likewise, 64.81% of users gave MediaAlpha an outperform vote while only 27.78% of users gave Advantage Solutions an outperform vote.
In the previous week, MediaAlpha had 2 more articles in the media than Advantage Solutions. MarketBeat recorded 4 mentions for MediaAlpha and 2 mentions for Advantage Solutions. Advantage Solutions' average media sentiment score of 1.91 beat MediaAlpha's score of 0.69 indicating that Advantage Solutions is being referred to more favorably in the news media.
MediaAlpha has a beta of 1.32, indicating that its stock price is 32% more volatile than the S&P 500. Comparatively, Advantage Solutions has a beta of 1.57, indicating that its stock price is 57% more volatile than the S&P 500.
MediaAlpha presently has a consensus price target of $22.71, suggesting a potential upside of 18.99%. Advantage Solutions has a consensus price target of $3.43, suggesting a potential downside of 3.01%. Given MediaAlpha's stronger consensus rating and higher probable upside, analysts plainly believe MediaAlpha is more favorable than Advantage Solutions.
Advantage Solutions has a net margin of -0.36% compared to MediaAlpha's net margin of -7.76%. MediaAlpha's return on equity of 0.00% beat Advantage Solutions' return on equity.
MediaAlpha has higher earnings, but lower revenue than Advantage Solutions. Advantage Solutions is trading at a lower price-to-earnings ratio than MediaAlpha, indicating that it is currently the more affordable of the two stocks.
64.4% of MediaAlpha shares are owned by institutional investors. Comparatively, 49.8% of Advantage Solutions shares are owned by institutional investors. 11.5% of MediaAlpha shares are owned by insiders. Comparatively, 6.2% of Advantage Solutions shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.
Summary
MediaAlpha beats Advantage Solutions on 12 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding MAX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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