RealReal (REAL) Competitors

RealReal (NASDAQ:REAL) and ZAGG (NASDAQ:ZAGG) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, community ranking, risk, analyst recommendations, media sentiment, dividends, profitability, valuation and earnings.

Do analysts prefer REAL or ZAGG?

RealReal presently has a consensus target price of $3.76, suggesting a potential downside of 12.86%. Given RealReal's higher probable upside, research analysts clearly believe RealReal is more favorable than ZAGG.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
RealReal	0 Sell rating(s)	5 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.38
ZAGG	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	N/A

Which has higher earnings and valuation, REAL or ZAGG?

ZAGG has lower revenue, but higher earnings than RealReal. RealReal is trading at a lower price-to-earnings ratio than ZAGG, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
RealReal	$549.30M	0.83	-$168.47M	-$1.14	-3.78
ZAGG	$521.92M	0.25	$13.92M	$0.85	5.05

Does the media refer more to REAL or ZAGG?

In the previous week, RealReal had 2 more articles in the media than ZAGG. MarketBeat recorded 4 mentions for RealReal and 2 mentions for ZAGG. RealReal's average media sentiment score of 0.68 beat ZAGG's score of 0.00 indicating that RealReal is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
RealReal	1 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
ZAGG	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do institutionals & insiders have more ownership in REAL or ZAGG?

64.7% of RealReal shares are owned by institutional investors. Comparatively, 76.6% of ZAGG shares are owned by institutional investors. 9.8% of RealReal shares are owned by company insiders. Comparatively, 5.8% of ZAGG shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Does the MarketBeat Community prefer REAL or ZAGG?

ZAGG received 201 more outperform votes than RealReal when rated by MarketBeat users. However, 56.70% of users gave RealReal an outperform vote while only 53.51% of users gave ZAGG an outperform vote.

Company	Underperform	Outperform
RealReal	Outperform Votes 127 56.70%	Underperform Votes 97 43.30%
ZAGG	Outperform Votes 328 53.51%	Underperform Votes 285 46.49%

Which has more risk and volatility, REAL or ZAGG?

RealReal has a beta of 2.94, suggesting that its share price is 194% more volatile than the S&P 500. Comparatively, ZAGG has a beta of 1.57, suggesting that its share price is 57% more volatile than the S&P 500.

Is REAL or ZAGG more profitable?

ZAGG has a net margin of -8.96% compared to RealReal's net margin of -21.24%. ZAGG's return on equity of 11.51% beat RealReal's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
RealReal	-21.24%	N/A	-21.90%
ZAGG	-8.96%	11.51%	4.31%

Summary

RealReal beats ZAGG on 9 of the 17 factors compared between the two stocks.