HONE vs. HTLF, MBIN, FBK, TFIN, OFG, RNST, BANR, LKFN, LOB, and EFSC
Should you be buying HarborOne Bancorp stock or one of its competitors? The main competitors of HarborOne Bancorp include Heartland Financial USA (HTLF), Merchants Bancorp (MBIN), FB Financial (FBK), Triumph Financial (TFIN), OFG Bancorp (OFG), Renasant (RNST), Banner (BANR), Lakeland Financial (LKFN), Live Oak Bancshares (LOB), and Enterprise Financial Services (EFSC). These companies are all part of the "state commercial banks" industry.
HarborOne Bancorp (NASDAQ:HONE) and Heartland Financial USA (NASDAQ:HTLF) are both small-cap finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their community ranking, dividends, analyst recommendations, institutional ownership, valuation, earnings, profitability, risk and media sentiment.
Heartland Financial USA received 135 more outperform votes than HarborOne Bancorp when rated by MarketBeat users. However, 62.41% of users gave HarborOne Bancorp an outperform vote while only 58.68% of users gave Heartland Financial USA an outperform vote.
HarborOne Bancorp pays an annual dividend of $0.32 per share and has a dividend yield of 3.1%. Heartland Financial USA pays an annual dividend of $1.20 per share and has a dividend yield of 2.7%. HarborOne Bancorp pays out 86.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Heartland Financial USA pays out 72.3% of its earnings in the form of a dividend.
HarborOne Bancorp has a beta of 0.73, suggesting that its stock price is 27% less volatile than the S&P 500. Comparatively, Heartland Financial USA has a beta of 0.98, suggesting that its stock price is 2% less volatile than the S&P 500.
Heartland Financial USA has a net margin of 8.17% compared to HarborOne Bancorp's net margin of 5.38%. Heartland Financial USA's return on equity of 11.33% beat HarborOne Bancorp's return on equity.
Heartland Financial USA has higher revenue and earnings than HarborOne Bancorp. Heartland Financial USA is trading at a lower price-to-earnings ratio than HarborOne Bancorp, indicating that it is currently the more affordable of the two stocks.
65.0% of HarborOne Bancorp shares are owned by institutional investors. Comparatively, 71.6% of Heartland Financial USA shares are owned by institutional investors. 4.9% of HarborOne Bancorp shares are owned by insiders. Comparatively, 1.8% of Heartland Financial USA shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
In the previous week, Heartland Financial USA had 2 more articles in the media than HarborOne Bancorp. MarketBeat recorded 5 mentions for Heartland Financial USA and 3 mentions for HarborOne Bancorp. Heartland Financial USA's average media sentiment score of 1.29 beat HarborOne Bancorp's score of 0.68 indicating that Heartland Financial USA is being referred to more favorably in the news media.
Heartland Financial USA has a consensus price target of $45.60, suggesting a potential upside of 3.73%. Given Heartland Financial USA's stronger consensus rating and higher probable upside, analysts clearly believe Heartland Financial USA is more favorable than HarborOne Bancorp.
Summary
Heartland Financial USA beats HarborOne Bancorp on 17 of the 21 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding HONE and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartThis chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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