FLNT vs. PSQH, TZOO, DRCT, IZEA, INUV, STBX, LDWY, MOBQ, IDW, and QUOT
Should you be buying Fluent stock or one of its competitors? The main competitors of Fluent include PSQ (PSQH), Travelzoo (TZOO), Direct Digital (DRCT), IZEA Worldwide (IZEA), Inuvo (INUV), Starbox Group (STBX), Lendway (LDWY), Mobiquity Technologies (MOBQ), IDW Media (IDW), and Quotient Technology (QUOT). These companies are all part of the "advertising" industry.
Fluent (NASDAQ:FLNT) and PSQ (NYSE:PSQH) are both small-cap business services companies, but which is the superior investment? We will compare the two companies based on the strength of their community ranking, risk, institutional ownership, dividends, analyst recommendations, valuation, media sentiment, profitability and earnings.
PSQ has lower revenue, but higher earnings than Fluent. Fluent is trading at a lower price-to-earnings ratio than PSQ, indicating that it is currently the more affordable of the two stocks.
In the previous week, PSQ had 2 more articles in the media than Fluent. MarketBeat recorded 8 mentions for PSQ and 6 mentions for Fluent. Fluent's average media sentiment score of 0.07 beat PSQ's score of -0.25 indicating that Fluent is being referred to more favorably in the media.
Fluent has a beta of 2.37, meaning that its share price is 137% more volatile than the S&P 500. Comparatively, PSQ has a beta of 0.45, meaning that its share price is 55% less volatile than the S&P 500.
Fluent has a net margin of -14.15% compared to PSQ's net margin of -674.94%. Fluent's return on equity of -21.95% beat PSQ's return on equity.
23.3% of Fluent shares are held by institutional investors. Comparatively, 17.3% of PSQ shares are held by institutional investors. 21.0% of Fluent shares are held by company insiders. Comparatively, 32.1% of PSQ shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
Fluent received 168 more outperform votes than PSQ when rated by MarketBeat users. However, 100.00% of users gave PSQ an outperform vote while only 47.50% of users gave Fluent an outperform vote.
Fluent currently has a consensus target price of $12.00, indicating a potential upside of 199.25%. PSQ has a consensus target price of $7.50, indicating a potential upside of 112.46%. Given Fluent's higher probable upside, analysts plainly believe Fluent is more favorable than PSQ.
Summary
Fluent beats PSQ on 10 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding FLNT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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