ON (ONON) Competitors

Deckers Outdoor (NYSE:DECK) and ON (NYSE:ONON) are both large-cap retail/wholesale companies, but which is the better stock? We will compare the two companies based on the strength of their earnings, risk, analyst recommendations, profitability, institutional ownership, dividends, community ranking, media sentiment and valuation.

Do institutionals and insiders hold more shares of DECK or ONON?

97.8% of Deckers Outdoor shares are held by institutional investors. Comparatively, 33.1% of ON shares are held by institutional investors. 0.7% of Deckers Outdoor shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Which has more volatility and risk, DECK or ONON?

Deckers Outdoor has a beta of 1.11, suggesting that its stock price is 11% more volatile than the S&P 500. Comparatively, ON has a beta of 2.27, suggesting that its stock price is 127% more volatile than the S&P 500.

Does the media prefer DECK or ONON?

In the previous week, Deckers Outdoor had 14 more articles in the media than ON. MarketBeat recorded 24 mentions for Deckers Outdoor and 10 mentions for ON. Deckers Outdoor's average media sentiment score of 1.28 beat ON's score of 0.86 indicating that ON is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Deckers Outdoor	17 Very Positive mention(s)	3 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
ON	7 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Does the MarketBeat Community believe in DECK or ONON?

Deckers Outdoor received 1111 more outperform votes than ON when rated by MarketBeat users. Likewise, 69.46% of users gave Deckers Outdoor an outperform vote while only 55.37% of users gave ON an outperform vote.

Company	Underperform	Outperform
Deckers Outdoor	Outperform Votes 1178 69.46%	Underperform Votes 518 30.54%
ON	Outperform Votes 67 55.37%	Underperform Votes 54 44.63%

Which has better valuation & earnings, DECK or ONON?

Deckers Outdoor has higher revenue and earnings than ON. Deckers Outdoor is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Deckers Outdoor	$4.29B	6.22	$759.56M	$29.29	35.77
ON	$2.00B	13.60	$88.67M	$0.44	97.93

Is DECK or ONON more profitable?

Deckers Outdoor has a net margin of 17.69% compared to Deckers Outdoor's net margin of 6.46%. ON's return on equity of 38.85% beat Deckers Outdoor's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Deckers Outdoor	17.69%	38.85%	24.91%
ON	6.46%	11.13%	7.25%

Do analysts prefer DECK or ONON?

Deckers Outdoor currently has a consensus target price of $1,018.44, suggesting a potential downside of 2.93%. ON has a consensus target price of $41.13, suggesting a potential downside of 3.78%. Given ON's higher probable upside, equities analysts plainly believe Deckers Outdoor is more favorable than ON.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Deckers Outdoor	0 Sell rating(s)	5 Hold rating(s)	11 Buy rating(s)	0 Strong Buy rating(s)	2.69
ON	0 Sell rating(s)	3 Hold rating(s)	15 Buy rating(s)	0 Strong Buy rating(s)	2.83

Summary

Deckers Outdoor beats ON on 12 of the 18 factors compared between the two stocks.