Simply Good Foods (SMPL) Competitors

Simply Good Foods (NASDAQ:SMPL) and Flowers Foods (NYSE:FLO) are both mid-cap consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, dividends, community ranking, valuation, risk, earnings, profitability, media sentiment and institutional ownership.

Which has more volatility and risk, SMPL or FLO?

Simply Good Foods has a beta of 0.65, indicating that its stock price is 35% less volatile than the S&P 500. Comparatively, Flowers Foods has a beta of 0.37, indicating that its stock price is 63% less volatile than the S&P 500.

Do analysts rate SMPL or FLO?

Simply Good Foods presently has a consensus target price of $40.29, indicating a potential upside of 4.67%. Flowers Foods has a consensus target price of $24.00, indicating a potential upside of 3.36%. Given Simply Good Foods' stronger consensus rating and higher possible upside, equities research analysts clearly believe Simply Good Foods is more favorable than Flowers Foods.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Simply Good Foods	0 Sell rating(s)	3 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.57
Flowers Foods	0 Sell rating(s)	4 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Which has better earnings & valuation, SMPL or FLO?

Simply Good Foods has higher earnings, but lower revenue than Flowers Foods. Simply Good Foods is trading at a lower price-to-earnings ratio than Flowers Foods, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Simply Good Foods	$1.24B	3.10	$133.57M	$1.39	27.69
Flowers Foods	$5.13B	0.96	$123.42M	$0.59	39.36

Does the media refer more to SMPL or FLO?

In the previous week, Flowers Foods had 1 more articles in the media than Simply Good Foods. MarketBeat recorded 5 mentions for Flowers Foods and 4 mentions for Simply Good Foods. Simply Good Foods' average media sentiment score of 1.17 beat Flowers Foods' score of 0.51 indicating that Simply Good Foods is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Simply Good Foods	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Flowers Foods	2 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Do institutionals and insiders believe in SMPL or FLO?

88.5% of Simply Good Foods shares are owned by institutional investors. Comparatively, 75.4% of Flowers Foods shares are owned by institutional investors. 11.0% of Simply Good Foods shares are owned by company insiders. Comparatively, 11.4% of Flowers Foods shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Does the MarketBeat Community favor SMPL or FLO?

Flowers Foods received 190 more outperform votes than Simply Good Foods when rated by MarketBeat users. However, 68.02% of users gave Simply Good Foods an outperform vote while only 61.58% of users gave Flowers Foods an outperform vote.

Company	Underperform	Outperform
Simply Good Foods	Outperform Votes 302 68.02%	Underperform Votes 142 31.98%
Flowers Foods	Outperform Votes 492 61.58%	Underperform Votes 307 38.42%

Is SMPL or FLO more profitable?

Simply Good Foods has a net margin of 11.12% compared to Flowers Foods' net margin of 2.45%. Flowers Foods' return on equity of 18.35% beat Simply Good Foods' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Simply Good Foods	11.12%	10.12%	7.62%
Flowers Foods	2.45%	18.35%	7.41%

Summary

Simply Good Foods beats Flowers Foods on 12 of the 18 factors compared between the two stocks.