RCKY vs. WWW, SKX, BIRK, SHOO, CAL, TH, PLYA, SP, NGMS, and SBGI
Should you be buying Rocky Brands stock or one of its competitors? The main competitors of Rocky Brands include Wolverine World Wide (WWW), Skechers U.S.A. (SKX), Birkenstock (BIRK), Steven Madden (SHOO), Caleres (CAL), Target Hospitality (TH), Playa Hotels & Resorts (PLYA), SP Plus (SP), NeoGames (NGMS), and Sinclair (SBGI). These companies are all part of the "consumer discretionary" sector.
Rocky Brands (NASDAQ:RCKY) and Wolverine World Wide (NYSE:WWW) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their profitability, valuation, dividends, earnings, institutional ownership, analyst recommendations, media sentiment, risk and community ranking.
Rocky Brands has a beta of 1.97, suggesting that its stock price is 97% more volatile than the S&P 500. Comparatively, Wolverine World Wide has a beta of 1.73, suggesting that its stock price is 73% more volatile than the S&P 500.
Rocky Brands has higher earnings, but lower revenue than Wolverine World Wide. Wolverine World Wide is trading at a lower price-to-earnings ratio than Rocky Brands, indicating that it is currently the more affordable of the two stocks.
Rocky Brands has a net margin of 2.88% compared to Wolverine World Wide's net margin of -3.59%. Rocky Brands' return on equity of 8.41% beat Wolverine World Wide's return on equity.
75.1% of Rocky Brands shares are held by institutional investors. Comparatively, 90.3% of Wolverine World Wide shares are held by institutional investors. 8.2% of Rocky Brands shares are held by company insiders. Comparatively, 2.3% of Wolverine World Wide shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.
Rocky Brands pays an annual dividend of $0.62 per share and has a dividend yield of 1.6%. Wolverine World Wide pays an annual dividend of $0.40 per share and has a dividend yield of 2.9%. Rocky Brands pays out 34.3% of its earnings in the form of a dividend. Wolverine World Wide pays out -43.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Wolverine World Wide is clearly the better dividend stock, given its higher yield and lower payout ratio.
Wolverine World Wide received 206 more outperform votes than Rocky Brands when rated by MarketBeat users. However, 55.56% of users gave Rocky Brands an outperform vote while only 50.97% of users gave Wolverine World Wide an outperform vote.
In the previous week, Wolverine World Wide had 2 more articles in the media than Rocky Brands. MarketBeat recorded 7 mentions for Wolverine World Wide and 5 mentions for Rocky Brands. Rocky Brands' average media sentiment score of 1.16 beat Wolverine World Wide's score of 0.52 indicating that Rocky Brands is being referred to more favorably in the media.
Rocky Brands presently has a consensus price target of $28.00, suggesting a potential downside of 28.19%. Wolverine World Wide has a consensus price target of $11.67, suggesting a potential downside of 14.34%. Given Wolverine World Wide's stronger consensus rating and higher possible upside, analysts plainly believe Wolverine World Wide is more favorable than Rocky Brands.
Summary
Rocky Brands beats Wolverine World Wide on 11 of the 20 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding RCKY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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