NFLX vs. BKNG, T, EXPE, DISCA, TRIP, GRPN, FLWS, CIDM, PETS, and PRTS
Should you be buying Netflix stock or one of its competitors? The main competitors of Netflix include Booking (BKNG), AT&T (T), Expedia Group (EXPE), Warner Bros. Discovery (DISCA), Tripadvisor (TRIP), Groupon (GRPN), 1-800-FLOWERS.COM (FLWS), Cinedigm (CIDM), PetMed Express (PETS), and CarParts.com (PRTS).
Netflix (NASDAQ:NFLX) and Booking (NASDAQ:BKNG) are both large-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, profitability, earnings, institutional ownership, community ranking, media sentiment, valuation and risk.
Netflix has a beta of 1.23, suggesting that its share price is 23% more volatile than the S&P 500. Comparatively, Booking has a beta of 1.4, suggesting that its share price is 40% more volatile than the S&P 500.
In the previous week, Netflix had 49 more articles in the media than Booking. MarketBeat recorded 59 mentions for Netflix and 10 mentions for Booking. Booking's average media sentiment score of 1.35 beat Netflix's score of 0.47 indicating that Booking is being referred to more favorably in the news media.
Booking has a net margin of 21.81% compared to Netflix's net margin of 18.42%. Netflix's return on equity of 29.62% beat Booking's return on equity.
Netflix received 1060 more outperform votes than Booking when rated by MarketBeat users. However, 72.06% of users gave Booking an outperform vote while only 64.82% of users gave Netflix an outperform vote.
80.9% of Netflix shares are owned by institutional investors. Comparatively, 92.4% of Booking shares are owned by institutional investors. 1.8% of Netflix shares are owned by company insiders. Comparatively, 0.1% of Booking shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.
Netflix has higher revenue and earnings than Booking. Booking is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks.
Netflix presently has a consensus price target of $632.00, suggesting a potential downside of 1.50%. Booking has a consensus price target of $3,876.96, suggesting a potential upside of 2.66%. Given Booking's stronger consensus rating and higher probable upside, analysts plainly believe Booking is more favorable than Netflix.
Summary
Booking beats Netflix on 10 of the 19 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding NFLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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