Fox Factory (FOXF) Competitors

Harley-Davidson (NYSE:HOG) and Fox Factory (NASDAQ:FOXF) are both auto/tires/trucks companies, but which is the superior business? We will compare the two companies based on the strength of their analyst recommendations, community ranking, profitability, institutional ownership, valuation, dividends, risk, media sentiment and earnings.

Which has preferable earnings & valuation, HOG or FOXF?

Harley-Davidson has higher revenue and earnings than Fox Factory. Harley-Davidson is trading at a lower price-to-earnings ratio than Fox Factory, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Harley-Davidson	$5.84B	0.79	$706.59M	$4.50	7.64
Fox Factory	$1.46B	1.26	$120.85M	$1.79	24.82

Which has more volatility and risk, HOG or FOXF?

Harley-Davidson has a beta of 1.47, indicating that its share price is 47% more volatile than the S&P 500. Comparatively, Fox Factory has a beta of 1.71, indicating that its share price is 71% more volatile than the S&P 500.

Do analysts prefer HOG or FOXF?

Harley-Davidson currently has a consensus target price of $46.43, indicating a potential upside of 35.40%. Fox Factory has a consensus target price of $46.83, indicating a potential upside of 5.58%. Given Fox Factory's stronger consensus rating and higher possible upside, equities research analysts clearly believe Harley-Davidson is more favorable than Fox Factory.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Harley-Davidson	0 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.71
Fox Factory	0 Sell rating(s)	5 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.17

Does the media refer more to HOG or FOXF?

In the previous week, Harley-Davidson and Harley-Davidson both had 3 articles in the media. Harley-Davidson's average media sentiment score of 0.88 beat Fox Factory's score of 0.78 indicating that Fox Factory is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Harley-Davidson	2 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Fox Factory	2 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do insiders & institutionals have more ownership in HOG or FOXF?

85.1% of Harley-Davidson shares are held by institutional investors. 0.9% of Harley-Davidson shares are held by company insiders. Comparatively, 0.3% of Fox Factory shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Is HOG or FOXF more profitable?

Harley-Davidson has a net margin of 11.03% compared to Harley-Davidson's net margin of 5.41%. Fox Factory's return on equity of 19.48% beat Harley-Davidson's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Harley-Davidson	11.03%	19.48%	5.21%
Fox Factory	5.41%	10.56%	6.45%

Does the MarketBeat Community prefer HOG or FOXF?

Harley-Davidson received 495 more outperform votes than Fox Factory when rated by MarketBeat users. Likewise, 66.13% of users gave Harley-Davidson an outperform vote while only 65.22% of users gave Fox Factory an outperform vote.

Company	Underperform	Outperform
Harley-Davidson	Outperform Votes 902 66.13%	Underperform Votes 462 33.87%
Fox Factory	Outperform Votes 407 65.22%	Underperform Votes 217 34.78%

Summary

Harley-Davidson beats Fox Factory on 12 of the 17 factors compared between the two stocks.