DRCT vs. PSQH, TZOO, FLNT, IZEA, STBX, LDWY, MOBQ, IDW, ANGI, and THRY
Should you be buying Direct Digital stock or one of its competitors? The main competitors of Direct Digital include PSQ (PSQH), Travelzoo (TZOO), Fluent (FLNT), IZEA Worldwide (IZEA), Starbox Group (STBX), Lendway (LDWY), Mobiquity Technologies (MOBQ), IDW Media (IDW), Angi (ANGI), and Thryv (THRY). These companies are all part of the "advertising" industry.
PSQ (NYSE:PSQH) and Direct Digital (NASDAQ:DRCT) are both small-cap retail/wholesale companies, but which is the superior business? We will contrast the two companies based on the strength of their media sentiment, earnings, analyst recommendations, community ranking, dividends, risk, institutional ownership, profitability and valuation.
PSQ has a beta of 0.45, indicating that its share price is 55% less volatile than the S&P 500. Comparatively, Direct Digital has a beta of 8.24, indicating that its share price is 724% more volatile than the S&P 500.
Direct Digital received 11 more outperform votes than PSQ when rated by MarketBeat users. However, 100.00% of users gave PSQ an outperform vote while only 73.68% of users gave Direct Digital an outperform vote.
Direct Digital has higher revenue and earnings than PSQ. PSQ is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.
17.3% of PSQ shares are owned by institutional investors. Comparatively, 4.0% of Direct Digital shares are owned by institutional investors. 32.1% of PSQ shares are owned by insiders. Comparatively, 80.8% of Direct Digital shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
Direct Digital has a net margin of 1.26% compared to Direct Digital's net margin of -674.94%. PSQ's return on equity of 48.38% beat Direct Digital's return on equity.
PSQ currently has a consensus price target of $7.50, suggesting a potential upside of 123.21%. Direct Digital has a consensus price target of $21.00, suggesting a potential upside of 519.47%. Given PSQ's higher possible upside, analysts plainly believe Direct Digital is more favorable than PSQ.
In the previous week, PSQ had 1 more articles in the media than Direct Digital. MarketBeat recorded 10 mentions for PSQ and 9 mentions for Direct Digital. PSQ's average media sentiment score of 0.22 beat Direct Digital's score of -0.05 indicating that Direct Digital is being referred to more favorably in the news media.
Summary
Direct Digital beats PSQ on 12 of the 17 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding DRCT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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