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Creative Planning Top Holdings and 13F Report (2023)

About Creative Planning

Investment Activity

  • Creative Planning has $90.22 billion in total holdings as of September 30, 2023.
  • Creative Planning owns shares of 2,845 different stocks, but just 51 companies or ETFs make up 80% of its holdings.
  • Approximately 4.64% of the portfolio was purchased this quarter.
  • About 1.91% of the portfolio was sold this quarter.
  • This quarter, Creative Planning has purchased 2,717 new stocks and bought additional shares in 1,765 stocks.
  • Creative Planning sold shares of 722 stocks and completely divested from 134 stocks this quarter.

Largest New Holdings this Quarter

ISHARES BITCOIN TR
$5,384,615 Holding
GRAYSCALE BITCOIN TR BTC
$5,166,232 Holding
FIDELITY WISE ORIGIN BITCOIN
$4,033,281 Holding
BLUE OWL CAP CORP III
$2,086,653 Holding
CORPAY INC
$1,591,141 Holding

Largest Purchases this Quarter

Vanguard Total Bond Market ETF
14,643,483 shares (about $1.06B)
Vanguard FTSE Developed Markets ETF
6,791,023 shares (about $340.71M)
iShares Core S&P 500 ETF
492,662 shares (about $259.01M)
iShares Core S&P Mid-Cap ETF
4,098,221 shares (about $248.93M)
SPDR Portfolio S&P 400 Mid Cap ETF
3,917,111 shares (about $208.94M)

Largest Sales this Quarter

WisdomTree Emerging Markets SmallCap Dividend Fund
9,697,925 shares (about $493.24M)
iShares Core MSCI Emerging Markets ETF
1,722,335 shares (about $88.87M)
Vanguard FTSE Emerging Markets ETF
1,519,662 shares (about $63.48M)
Vanguard Real Estate ETF
531,197 shares (about $45.94M)

Sector Allocation Over Time

Map of 500 Largest Holdings ofCreative Planning

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$10,831,049,713$259,007,198 2.4%20,601,92412.0%ETF
Vanguard FTSE Developed Markets ETF stock logo
VEA
Vanguard FTSE Developed Markets ETF
$6,683,220,281$340,705,623 5.4%133,211,4877.4%ETF
Vanguard Total Bond Market ETF stock logo
BND
Vanguard Total Bond Market ETF
$5,501,511,622$1,063,556,178 24.0%75,747,0966.1%ETF
iShares Core MSCI Emerging Markets ETF stock logo
IEMG
iShares Core MSCI Emerging Markets ETF
$3,683,920,530$88,872,487 -2.4%71,393,8084.1%ETF
SPDR Portfolio S&P 400 Mid Cap ETF stock logo
SPMD
SPDR Portfolio S&P 400 Mid Cap ETF
$3,531,404,537$208,938,702 6.3%66,205,5593.9%ETF
Vanguard Large-Cap ETF stock logo
VV
Vanguard Large-Cap ETF
$3,076,386,504$39,478,882 -1.3%12,831,1083.4%ETF
Vanguard Mid-Cap ETF stock logo
VO
Vanguard Mid-Cap ETF
$2,061,184,896$22,358,452 -1.1%8,249,4592.3%ETF
Vanguard Total Stock Market Index Fund ETF Shares stock logo
VTI
Vanguard Total Stock Market Index Fund ETF Shares
$1,925,137,330$152,322,718 -7.3%7,407,2232.1%ETF
SPDR Portfolio Developed World ex-US ETF stock logo
SPDW
SPDR Portfolio Developed World ex-US ETF
$1,902,743,977$23,657,805 -1.2%53,089,9552.1%ETF
Vanguard Intermediate-Term Corporate Bond ETF stock logo
VCIT
Vanguard Intermediate-Term Corporate Bond ETF
$1,884,213,730$55,731,277 3.0%23,403,4742.1%ETF
Schwab US Large-Cap ETF stock logo
SCHX
Schwab US Large-Cap ETF
$1,758,591,635$30,964,836 -1.7%28,336,9591.9%ETF
SPDR Portfolio S&P 500 ETF stock logo
SPLG
SPDR Portfolio S&P 500 ETF
$1,696,397,083$64,285,558 3.9%27,570,2441.9%ETF
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$1,580,627,818$22,215,018 -1.4%3,031,9001.8%Finance
Apple Inc. stock logo
AAPL
Apple
$1,562,439,795$26,493,352 1.7%9,239,7571.7%Computer and Technology
Vanguard Real Estate ETF stock logo
VNQ
Vanguard Real Estate ETF
$1,541,319,926$45,937,917 -2.9%17,822,8481.7%ETF
iShares National Muni Bond ETF stock logo
MUB
iShares National Muni Bond ETF
$1,276,977,095$128,062,506 11.1%11,867,8171.4%ETF
Vanguard Tax-Exempt Bond ETF stock logo
VTEB
Vanguard Tax-Exempt Bond ETF
$1,255,101,352$2,531,164 0.2%24,804,3751.4%ETF
iShares Core U.S. Aggregate Bond ETF stock logo
AGG
iShares Core U.S. Aggregate Bond ETF
$1,237,978,421$8,325,879 0.7%12,640,1721.4%Finance
iShares Core MSCI International Developed Markets ETF stock logo
IDEV
iShares Core MSCI International Developed Markets ETF
$1,194,647,253$26,187,078 -2.1%17,796,0261.3%ETF
WisdomTree Emerging Markets SmallCap Dividend Fund stock logo
DGS
WisdomTree Emerging Markets SmallCap Dividend Fund
$1,176,349,505$493,236,474 -29.5%23,129,1681.3%Finance
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$1,125,248,362$3,558,958 0.3%2,688,7401.2%Finance
Microsoft Co. stock logo
MSFT
Microsoft
$1,014,026,684$19,567,764 2.0%2,414,5611.1%Computer and Technology
Real Estate Select Sector SPDR Fund stock logo
XLRE
Real Estate Select Sector SPDR Fund
$966,267,246$180,000,764 22.9%24,443,8971.1%ETF
SPDR Portfolio Short Term Corporate Bond ETF stock logo
SPSB
SPDR Portfolio Short Term Corporate Bond ETF
$919,514,439$196,448,775 27.2%30,887,2841.0%ETF
Vanguard FTSE Emerging Markets ETF stock logo
VWO
Vanguard FTSE Emerging Markets ETF
$903,179,523$63,476,283 -6.6%21,622,6841.0%ETF
SPDR Portfolio Emerging Markets ETF stock logo
SPEM
SPDR Portfolio Emerging Markets ETF
$886,916,996$34,167,268 -3.7%24,507,2401.0%ETF
Schwab International Equity ETF stock logo
SCHF
Schwab International Equity ETF
$844,684,297$16,035,425 -1.9%21,647,4700.9%ETF
Schwab U.S. Mid-Cap ETF stock logo
SCHM
Schwab U.S. Mid-Cap ETF
$824,740,667$10,668,308 -1.3%10,128,2160.9%ETF
Dimensional U.S. Targeted Value ETF stock logo
DFAT
Dimensional U.S. Targeted Value ETF
$745,419,720$3,063,103 0.4%13,695,0160.8%ETF
Dimensional U.S. Small Cap ETF stock logo
DFAS
Dimensional U.S. Small Cap ETF
$668,656,652$1,568,848 0.2%10,725,9650.7%ETF
Schwab Emerging Markets Equity ETF stock logo
SCHE
Schwab Emerging Markets Equity ETF
$589,433,401$36,805,183 -5.9%23,343,8970.7%ETF
Vanguard S&P 500 ETF stock logo
VOO
Vanguard S&P 500 ETF
$588,217,624$65,211,274 12.5%1,223,6690.7%ETF
Schwab U.S. REIT ETF stock logo
SCHH
Schwab U.S. REIT ETF
$578,064,404$17,768,428 -3.0%28,476,0790.6%ETF
Vanguard Intermediate-Term Treasury Index ETF stock logo
VGIT
Vanguard Intermediate-Term Treasury Index ETF
$576,468,281$93,596,454 19.4%9,845,7430.6%ETF
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$513,001,607$29,558,715 6.1%2,845,9810.6%Retail/Wholesale
NVIDIA Co. stock logo
NVDA
NVIDIA
$504,839,362$2,841,697 -0.6%564,5850.6%Computer and Technology
Avantis U.S. Small Cap Value ETF stock logo
AVUV
Avantis U.S. Small Cap Value ETF
$496,886,745$43,006,046 9.5%5,302,3880.6%ETF
Vanguard High Dividend Yield ETF stock logo
VYM
Vanguard High Dividend Yield ETF
$454,158,282$10,924,790 -2.3%3,753,6850.5%ETF
Vanguard Small-Cap ETF stock logo
VB
Vanguard Small-Cap ETF
$416,850,601$7,335,911 -1.7%1,823,5730.5%ETF
Avantis International Small Cap Value ETF stock logo
AVDV
Avantis International Small Cap Value ETF
$366,630,729$28,003,938 8.3%5,566,8190.4%ETF
Meta Platforms, Inc. stock logo
META
Meta Platforms
$324,855,535$10,254,967 3.3%669,0050.4%Computer and Technology
iShares MSCI EAFE Small-Cap ETF stock logo
SCZ
iShares MSCI EAFE Small-Cap ETF
$321,053,862$6,300,701 -1.9%5,069,5390.4%ETF
iShares Core S&P Mid-Cap ETF stock logo
IJH
iShares Core S&P Mid-Cap ETF
$312,859,898$248,925,945 389.3%5,150,8050.3%ETF
Invesco QQQ stock logo
QQQ
Invesco QQQ
$253,580,766$1,805,732 -0.7%571,8350.3%Finance
Alphabet Inc. stock logo
GOOGL
Alphabet
$253,194,806$20,268,047 8.7%1,733,3710.3%Computer and Technology
iShares Short-Term National Muni Bond ETF stock logo
SUB
iShares Short-Term National Muni Bond ETF
$250,508,980$23,401,705 10.3%2,391,9510.3%ETF
iShares Core S&P Total U.S. Stock Market ETF stock logo
ITOT
iShares Core S&P Total U.S. Stock Market ETF
$250,410,874$8,954,195 -3.5%2,171,8210.3%ETF
SPDR Portfolio Intermediate Term Corporate Bond ETF stock logo
SPIB
SPDR Portfolio Intermediate Term Corporate Bond ETF
$235,493,029$2,697,579 -1.1%7,203,8250.3%ETF
iShares Core MSCI EAFE ETF stock logo
IEFA
iShares Core MSCI EAFE ETF
$225,989,395$11,669,089 -4.9%3,044,8590.3%ETF
Alphabet Inc. stock logo
GOOG
Alphabet
$219,543,147$4,317,353 -1.9%1,447,8390.2%Computer and Technology
The Procter & Gamble Company stock logo
PG
Procter & Gamble
$218,352,501$2,306,384 1.1%1,345,7780.2%Consumer Staples
iShares 3-7 Year Treasury Bond ETF stock logo
IEI
iShares 3-7 Year Treasury Bond ETF
$215,334,536$11,697,619 -5.2%1,859,3780.2%ETF
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$213,803,284$7,772,644 3.8%1,067,4150.2%Finance
iShares Russell 1000 ETF stock logo
IWB
iShares Russell 1000 ETF
$195,067,813$773,361 -0.4%677,2480.2%ETF
Exxon Mobil Co. stock logo
XOM
Exxon Mobil
$194,356,475$5,327,165 2.8%1,672,0270.2%Oils/Energy
SPDR S&P Emerging Markets SmallCap ETF stock logo
EWX
SPDR S&P Emerging Markets SmallCap ETF
$188,847,752$32,947,504 -14.9%3,384,3680.2%ETF
Vanguard Dividend Appreciation ETF stock logo
VIG
Vanguard Dividend Appreciation ETF
$179,498,959$11,803,721 -6.2%982,9640.2%ETF
The Home Depot, Inc. stock logo
HD
Home Depot
$177,269,621$6,303,390 3.7%478,0050.2%Retail/Wholesale
Eli Lilly and Company stock logo
LLY
Eli Lilly and Company
$170,892,825$38,908,092 29.5%219,6680.2%Medical
Dimensional US Marketwide Value ETF stock logo
DFUV
Dimensional US Marketwide Value ETF
$170,693,636$3,226,069 -1.9%4,173,4390.2%ETF
iShares Core S&P Small-Cap ETF stock logo
IJR
iShares Core S&P Small-Cap ETF
$167,944,840$12,392,274 -6.9%1,519,5880.2%ETF
iShares MSCI EAFE ETF stock logo
EFA
iShares MSCI EAFE ETF
$167,875,543$2,395,720 -1.4%2,102,1230.2%Finance
Visa Inc. stock logo
V
Visa
$153,172,463$7,248,543 5.0%548,8480.2%Business Services
Johnson & Johnson stock logo
JNJ
Johnson & Johnson
$152,280,815$1,424,185 0.9%962,6450.2%Medical
Costco Wholesale Co. stock logo
COST
Costco Wholesale
$150,438,105$11,186,506 8.0%209,8050.2%Retail/Wholesale
iShares Russell 1000 Growth ETF stock logo
IWF
iShares Russell 1000 Growth ETF
$148,271,323$3,531,947 2.4%439,9090.2%ETF
SPDR S&P MidCap 400 ETF Trust stock logo
MDY
SPDR S&P MidCap 400 ETF Trust
$147,709,859$2,553,888 1.8%265,4730.2%ETF
WisdomTree International LargeCap Dividend Fund stock logo
DOL
WisdomTree International LargeCap Dividend Fund
$143,697,234$5,675,002 -3.8%2,778,7870.2%Finance
SPDR Portfolio S&P 600 Small Cap ETF stock logo
SPSM
SPDR Portfolio S&P 600 Small Cap ETF
$137,884,395$5,586,635 -3.9%3,203,6340.2%ETF
AbbVie Inc. stock logo
ABBV
AbbVie
$130,166,402$7,060,344 5.7%722,4990.1%Medical
Tesla, Inc. stock logo
TSLA
Tesla
$126,752,887$1,678,438 -1.3%763,8680.1%Auto/Tires/Trucks
Avantis U.S. Equity ETF stock logo
AVUS
Avantis U.S. Equity ETF
$120,352,089$10,709,571 -8.2%1,344,7160.1%ETF
iShares Russell 2000 ETF stock logo
IWM
iShares Russell 2000 ETF
$120,264,121$8,101,478 -6.3%571,9520.1%Finance
Schwab US Small-Cap ETF stock logo
SCHA
Schwab US Small-Cap ETF
$119,138,094$4,588,823 -3.7%2,419,5390.1%ETF
Alerian MLP ETF stock logo
AMLP
Alerian MLP ETF
$113,467,305$4,195,701 -3.6%2,390,7990.1%ETF
Merck & Co., Inc. stock logo
MRK
Merck & Co., Inc.
$109,064,750$5,207,440 5.0%826,5350.1%Medical
Vanguard ESG US Stock ETF stock logo
ESGV
Vanguard ESG US Stock ETF
$107,648,315$726,509 -0.7%1,155,1490.1%ETF
WisdomTree U.S. LargeCap Dividend Fund stock logo
DLN
WisdomTree U.S. LargeCap Dividend Fund
$105,455,175$1,570,783 -1.5%1,460,8000.1%Finance
The Coca-Cola Company stock logo
KO
Coca-Cola
$105,009,206$2,705,078 2.6%1,716,3950.1%Consumer Staples
Schwab US Dividend Equity ETF stock logo
SCHD
Schwab US Dividend Equity ETF
$104,795,549$3,488,296 3.4%1,299,7090.1%ETF
Vanguard Value ETF stock logo
VTV
Vanguard Value ETF
$101,497,391$6,039,171 -5.6%623,2190.1%ETF
SPDR Bloomberg Barclays 1-3 Month T-Bill ETF stock logo
BIL
SPDR Bloomberg Barclays 1-3 Month T-Bill ETF
$100,253,581$20,176,537 25.2%1,092,0870.1%ETF
Walmart Inc. stock logo
WMT
Walmart
$98,714,520$67,275,923 214.0%1,640,5930.1%Retail/Wholesale
Dimensional U.S. Equity ETF stock logo
DFUS
Dimensional U.S. Equity ETF
$97,872,386$792,364 -0.8%1,717,6620.1%ETF
Global X MLP ETF stock logo
MLPA
Global X MLP ETF
$97,577,395$1,725,215 -1.7%2,023,5880.1%ETF
Broadcom Inc. stock logo
AVGO
Broadcom
$97,268,197$7,438,909 8.3%73,6810.1%Computer and Technology
McDonald's Co. stock logo
MCD
McDonald's
$95,496,714$144,076 -0.2%338,7010.1%Retail/Wholesale
Dimensional International Value ETF stock logo
DFIV
Dimensional International Value ETF
$95,441,889$2,325,173 -2.4%2,597,0580.1%ETF
Bank of America Co. stock logo
BAC
Bank of America
$94,614,062$2,913,202 3.2%2,495,0660.1%Finance
PepsiCo, Inc. stock logo
PEP
PepsiCo
$94,330,023$1,780,073 1.9%538,9310.1%Consumer Staples
UnitedHealth Group Incorporated stock logo
UNH
UnitedHealth Group
$94,039,951$678,702 -0.7%196,7530.1%Medical
iShares Russell 1000 Value ETF stock logo
IWD
iShares Russell 1000 Value ETF
$93,894,153$290,874 0.3%524,2270.1%ETF
WisdomTree Emerging Markets High Dividend Fund stock logo
DEM
WisdomTree Emerging Markets High Dividend Fund
$93,615,018$3,486,192 -3.6%2,237,4530.1%Finance
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$91,807,085$703,889 -0.8%266,7260.1%ETF
Mastercard Incorporated stock logo
MA
Mastercard
$91,638,722$914,023 1.0%190,2910.1%Business Services
Abbott Laboratories stock logo
ABT
Abbott Laboratories
$88,394,625$3,731,920 4.4%784,9100.1%Medical
Chevron Co. stock logo
CVX
Chevron
$88,234,898$4,776,842 5.7%559,3690.1%Oils/Energy
Vanguard Extended Market ETF stock logo
VXF
Vanguard Extended Market ETF
$83,734,071$604,857 -0.7%477,7430.1%ETF
Avantis Emerging Markets Equity ETF stock logo
AVEM
Avantis Emerging Markets Equity ETF
$78,553,038$7,565,405 -8.8%1,355,2970.1%ETF
WisdomTree U.S. MidCap Dividend Fund stock logo
DON
WisdomTree U.S. MidCap Dividend Fund
$78,426,444$2,397,289 -3.0%1,608,0880.1%Finance

Showing largest 100 holdings. View all holdings.

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